Hair Perfume Famara
How to use
Description
A delicate hair fragrance that refreshes with a refined scent while maintaining softness and light hydration. Its lightweight formula leaves hair subtly scented, fresh, and luminous.
Developed in collaboration with French perfumer Patrice Revillard, Famara brings together contrasting notes of freshness, warmth, and depth, translating Jon's personal memories into a contemporary fragrance.
The composition opens with sparkling grapefruit and aromatic Spanish cypress, followed by a heart of hazelnut, vetiver, and coffee. Cedarwood, moss, and white musk form a warm, woody base, bringing balance and depth to the fragrance.
Created beyond traditional gender conventions, Famara reflects SMTHELSE's celebration of individuality and self-expression. Its composition is designed to be enjoyed without labels or expectations, allowing the fragrance to speak for itself.
Ingredients
The scent
FAMARA
The composition opens with sparkling grapefruit and aromatic Spanish cypress, followed by a heart of hazelnut, vetiver, and coffee. Cedarwood, moss, and white musk form a warm, woody base, bringing balance and depth to the fragrance.
Created beyond traditional gender conventions, Famara reflects SMTHELSE's celebration of individuality and self-expression. Its composition is designed to be enjoyed without labels or expectations, allowing the fragrance to speak for itself.
THE STORY BEHIND FAMARA
On the northwestern coast of Lanzarote, between the Atlantic Ocean and volcanic landscapes, lies Famara, a place that has been part of Jon's life since childhood. Long before he could call it home, he dreamed of one day owning a house there, a promise shared with friends that would eventually become reality.
But the story behind Famara extends beyond the island itself. It also draws on memories of his mother's hair salon, where the familiar aromas of haircare products, citrus, and polished wood became part of his earliest experiences of beauty. Together, these two worlds shaped the inspiration behind SMTHELSE's signature fragrance.
“I have always been fascinated by how a scent can take you back to a moment in your life in an instant. For many years, Famara was a dream, a place I wanted to belong to. With this fragrance, I wanted to capture something of that feeling, but also create a scent that anyone could make their own memories with. Because ultimately, what matters is not what Famara means to me, but what it might come to mean to the person wearing it.”
— Jon Kortajarena, Founder of SMTHELSE
