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SMTHELSE

For more than twenty years, Jon has experienced the beauty industry firsthand, witnessing how new ideas come to life: backstage at the world’s biggest fashion shows, inside the leading luxury houses, and alongside the hairstylists who have shaped modern beauty. SMTHELSE is the result of that time, bringing together professional performance, conscious design and a more intentional idea of luxury.

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Start with a ritual, end with hair that turns heads.

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Control Styling Gel

Pure Blow-Dry Cream

Pure Hydrate Shampoo

Smoothing Hair Oil

Hairstyling

Start with a ritual, end with hair that turns heads.